UX/UI Case Study

Project Overview

  • OptimizeAI is a cutting-edge Point of Sale (POS) software designed to revolutionize inventory and sales management for businesses in the foodservice industry. The software integrates advanced AI-powered features, including predictive inventory and sales forecasting, to provide businesses with actionable insights for optimizing operations.

Client Background

  • Our client is a dynamic restaurant chain looking to enhance their inventory and sales management processes. The client operates in a competitive market and aims to stay ahead by leveraging innovative technology solutions.

Problem Statement

  • Our goal was to create a user-friendly and intuitive POS software that empowers restaurant owners and managers to efficiently manage their inventory, predict future inventory needs, and forecast sales trends.

UX Design Process

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Usability Testing
  • Enchancement

Research Phase

To understand the needs of the target audience and the challenges they face, we conducted thorough research:

  • Conducted user interviews with restaurant owners and managers. Analyzed competitors, including Square app, Upserve Inventory, Toast Inventory, Marketmen, Bevspot, and Touchbistro. Created user personas to represent various roles within the restaurant industry.

Target Users

  • The target users may range from younger employees in their 20s and 30s to older, more experienced employees in their 40s and 50s. In the hospitality industry, the target users may include front desk agents, restaurant staff, and other service personnel who are typically in their 20s to 40s.

Competitive Analysis

Prediction Accuracy:

  • Optimize AI” excels with advanced AI-driven predictions.
  • “Upserve” offers sales predictions but lacks AI-driven accuracy.
  • “Toast Inventory” focuses more on inventory management and may lack predictive analytics.


  • “Optimize AI” boasts an intuitive and user-friendly interface.
  • “Upserve” is user-friendly but not primarily designed for inventory management.
  • “Toast Inventory” is user-friendly, mainly for point-of-sale functions.

Inventory Management:

  • “Optimize AI” predicts future inventory needs effectively.
  • “Upserve” offers basic inventory features, but not as advanced as “Optimize AI.”
  • “Toast Inventory” primarily focuses on inventory management in its POS system.

Reporting and Analytics:

  • “Optimize AI” provides comprehensive reports and analytics.
  • “Upserve” offers reporting but not advanced analytics.
  • “Toast Inventory” emphasizes POS functionality over analytics.

User Flow

Card Sorting

Information Arcitecture

User Interface

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